About

Shine Small provides minority-owned small businesses in Brooklyn, Queens, Bronx, and Staten Island funding and volunteer coaching from young professionals in finance and marketing. Selected small businesses participate in an 8-week coaching program tailored to their marketing & finance needs. We are driven to uplift small businesses, the bedrock of all communities. Small businesses may apply through our ‘Apply’ tab and volunteers may apply through our ‘Volunteer tab’. 

Financial coaching for small business includes but is not limited to:
Marketing coaching for small businesses include but is not limited to:

Meet the Founders

Win Smith,
Co-Founder & Co-CEO
As a proud Brooklyn resident, Win has organized community events in Brooklyn bringing together the different cultures and residents of the Borough. Win is currently a Video and Visual Content Manager at Sony Music.

James Vermylen,
Co-Founder & Co-CEO
James strongly believes in the importance of small businesses and their positive impact on local communities. Currently, James is the Director of Innovation & Integrated Marketing at accelerate360, a media, omni-commerce, and distribution company, as well as a marketing & growth advisor to start-ups.

Henri Fernandez ,
Co-Founder
As the son of a Latino political refugee from Nicaragua, Henri has always been passionate about giving back to the community by mentoring minority business owners. Henri recently left his position as an Investment Associate for the biopharma investment company, Royalty Pharma, to pursue an MBA at Standford GSB.

Meet The Team

Joshua Lightburn,
Chief Financial Officer
Josh is passionate about entrepreneurship and small business development in minority communities. Josh believes providing small businesses with an experienced network and capital are essential pillars to empowering growth. Currently, Josh is an Associate at GenNx360 and the Co-Founder of J4Design a company specializing in providing content and technology development for the gaming industry.

Cameryn McCormack,
Head of Finance Coaching & Recruiting
Cameryn is a Massachusetts native who now calls NYC home. Cameryn is a Senior Associate on the investment team at Providence Equity Partners, helping an array of businesses optimize their performance & grow. As an active member of the firm's D&I committee, Cameryn strongly believes in uplifting others.

Everette Chapman,
Social Media Coordinator
Ev is a Virginia native who now calls NYC home. Having grown up with parents who are small business owners, she cares deeply about illuminating the people and stories behind small businesses. She has spent her early career as the Founding Marketer at an e-commerce startup, where she worked with family-owned fashion and home brands from around the world.

Get Involved

ApplyVolunteer